Direct Mail Variable Marketing is the hottest buzzword in marketing. So what is it and why is it attracting so much attention? Variable, as it is known, is short for Variable Data Printing or VDP. VDP is the ability to change the print content of each piece in a single press run. This allows you to target multiple demographic groups or even to personalize print content for every individual on a mailing list in a single press run.

Bayard has made a major commitment to Variable Data Printing with our acquisition of a state of the art NexPress Digital Production Press. Add to that the authoring software and expertise to make practical use of VDP and you have a complete variable direct mail solution.

Variable can be used with almost any type of printed piece, a post card, a letter, a catalog or any of the wide range of specialty media available from Bayard.

Bayard can produce new layouts for variable data use or in many cases modify your existing work to accept variable data information.

Don’t let yourself be deterred by the complexities of this new media. Bayard has tamed variable and can put it to work for your business today.